Hey, it is Matt from The Lead Generation Newsletter.
I am emailing you a one-minute idea to help you generate more leads.
The topic of this newsletter is why you should give away all your best content for free.
Problem
There is so much competition for every service, in every niche, and increasingly, in every country. It is getting harder and harder to differentiate yourself and stand out, especially when there is a limit to how good you can be at your service in a lot of cases.
If we take email marketing or bookkeeping as examples, there is a limit to how much "better" you can be than someone else. You may be 10%, 25%, or even 100% better, but you cannot be 1,000x better. The perception for clients is that your service is a "commodity" and they can freely swap you out with little thought.
That is not good. The lesson is that if you do not "give it all away" in the form of lead magnets and content, you will not stand out from the sea of competitors.
Story/Example
I earn about $5 million per year selling leads and consulting in one of the most saturated spaces on the internet. How do I do it? I have three main assets that teach everyone exactly what to do:
A 200+ page free course that took over 200 hours to build, covering paid ads, content, outreach, partnerships, funnels, and more. Every slide has an original image or framework.
A daily newsletter with 1-2 minute reading time that presents new ideas focused on strategy.
A YouTube channel with 2-3 videos per week, often one hour or longer, full of original graphics and frameworks.
If I didn't have these things, I would be struggling like 99% of people in my niche. Why does it work? Because people don't want to do it themselves. They just want to know that I know how to do it.
Implementation
Here is what you should create:
Build a YouTube channel with four video types: 60-minute masterclass videos, 60-120 minute audit videos reviewing someone's business, case study videos showing client results, and 10-minute five-step process videos
Send a 200-600 word newsletter every day focused on high-level strategy that people haven't heard everywhere else
Create a 200+ slide lead magnet covering every single step of your service with one idea and one image per slide
Spend one hour per day on this for a year
If you do these three things, you will dominate your niche and become the person that everyone looks up to and hires.
Hope you find this useful,
Matt
Work With Me
If you want my help, check out my program at https://leadgenerationacademy.ai and book a call to see if you qualify.