Good morning. It is Matt here. In today’s newsletter, we are going to over the top three things you can do in the next seven days to improve your business.

First time reading my newsletter? Sign up here

Want to work with me one-on-one? Find out more here

Send me feedback at [email protected] or you can just reply to this email

And also, don’t be selfish. If you liked this newsletter, forward it to at least three friends

Many people come to me on a daily basis at this point and ask, “what can I do right now to generate more leads, as quickly as possible?”

While in most cases this comes from a position of them being completely screwed, it is an interesting thing to think about.

What could you realistically do in the next seven days that can make a huge difference in the number of leads that you generate?

Today, I am going to go over the top three actions that you can take, and exactly how and why you should do them.

So, let’s get started. What is the first thing you could do?

The first thing that I think everyone should do is simply get all of their traffic sources and client acquisition channels live, even if they are not doing well or working.

This means doing a few things:

Getting your paid ad funnel and ads live at even $50 per day

Getting your cold email infrastructure and start sending 5,000 emails per day

Getting your cold email infrastructure and start sending 500 emails per day to potential whitelabel and referral partners

Hire an outbound setter for LinkedIn

Hire an outbound setter for Instagram

Hire an outbound setter for Facebook

Hire an outbound setter for Twitter

Hire a cold caller

Hire an inbound setter

Film one short form video per day

Write one written post per day

Write one newsletter per day

Film one newsletter per day

Whenever I say this, the first reaction is always “wow, that’s a lot. I couldn’t possibly do that.”

And my answer is usually “yea, I know you couldn’t.” While thinking about why they are such a failure and so weak.

So, what is the purpose of all of this? Is it even possible?

I am completely against the style of thinking that focuses on one channel and masters it. I am all in on the style of thinking that uses every platform simultaneously.

This is for a few reasons:

More volume and more platforms improves your “chance” to be lucky. If you do enough volume, you will get clients no matter how bad of quality it is.

You can’t reach a large portion of every target market if you only use one platform. Some people just don’t use XYZ.

It evens out your customer acquisition cost and makes your business more stable.

All of the platforms work together to make each of them more effective.

The key takeaway is that for every cause, there is an effect. Most people don’t do anything, so for them, there is no effect. No cause, no effect. What I said here creates the cause.

So, what is the next thing?

The next thing I think everyone should be doing is making a real sales process instead of the “random” one that most people have. This will be especially important if you followed the advice in step one and are actually doing something in terms of client acquisition.

For most people who rely solely on referrals or “luck” to get clients, they tend to get an unrealistic view of their sales ability, which tends to show up thinking they are better than they actually are at sales.

While I truly believe that most people, if they get prospects on the phone, can do a decent job, there is a huge difference in terms of quality, trust, and rapport on leads that come from inbound or referrals vs. leads that are truly cold traffic coming from paid ads and outreach.

What does this mean in practice?

I am going to list out all of the things that I think are part of a good sales process here:

Aggressive DQing on the typeform application to ensure low quality people don’t even get the chance to book. If you are doing outreach, you would mimic or replicate this when you export your list.

16-part pre-call flow sending them one email every four hours for 72 hours, with each going over an objection or FAQ.

A retargeting ad campaign with the video version of the pre-call flow which blasts them on every platform with 30–60 second videos, each going over an objection or FAQ.

A “VSL” on the thank you/confirmation page that is essentially a one-sided sales call where you go over the exact same stuff that you would on the call.

A manual voice note or selfie video to each client within 5 minutes of them booking a call.

A standardized 15-minute pre-call research process (manual) so you are more confident and prepared for the call.

A one-pager sales call plan which you can follow. Not necessarily a script, but something that makes sure you stay on track and cover everything.

A centralized, specific follow-up process for at least 45 days.

Having this kind of stuff can quite literally double or triple your close rate on cold traffic, and is the key to success.

The nice thing about it is that it is all a one-time set. You can work really hard for 2–3 days, have it all live, and then reap the benefits forever.

So, what is the final thing?

I am very unsure how to categorize it because it is a combination of things. Let’s say, build your process to drive your CAC to zero while developing partnerships.

This is one of my biggest secrets that has made more money than I ever thought possible. It is a process built into the onboarding (but also ongoing) that helps drive CAC to zero, while also making a ton of friends, allies, and network.

I think the best way to talk about it would be an example of how it works at Lead Generation Academy. Let’s just do a list.

If you select under $300k per year on my application form, you are redirected to the calendar link of another lead generation program. If you sign up, I get a $2,500 referral fee.

If you select between $300k–$500k per year on my application form, you are redirected to buy a course version instead. This is $5,000.

When you join, during the onboarding process, you are offered the following:

Bookkeeper

CPA

Lawyer

Agency ad accounts

Cold email infrastructure

LinkedIn infrastructure

Cold email agency

Editor

Designer

Website designer

Although I am not “trying to get you” or “trick you” here, these are things that people really need and are actively seeking. I do get a referral commission for each.

My CAC is under $2k for Lead Generation Academy through ads, and when you average this out with my clients from content and outreach, it goes down to about $1,086.

On average (accounting for how frequently/the weight of who signs up for what), I get an average commission of $3,500. This usually represents the first month if it’s a service, and it is a bit higher for things like website design, etc.

This means through a combination of referrals to other lead generation programs, my course, and my referrals during the onboarding process, my CAC is essentially zero, and I can scale infinitely.

At the same time, I make tons and tons of friends and business allies by referring them so much business. They do the same for me, and if someone needs leads, they refer back. I get about 5 new clients per week through referrals this way, with an average LTV of $48k over the course of a year.

This process and thinking can be replicated with any business. It is up to you to find it. It does not take a lot of time to set up either. It is mostly about connecting people and making introductions to other products and services your clients need.

You are not tricking them or anything, and if they sign up for all your recommendations, they are less likely to churn your service as well.

So, I have listed a combination of three things you could do in the next seven days to completely change your business. The only thing stopping you is your own weakness and self-limiting beliefs.

If you want me to help you with your lead generation in 2026, book a call at Lead Generation Academy and I’ll see if you qualify.

https://leadgenerationacademy.ai