Hey, it is Matt from The Lead Generation Newsletter.
I am emailing you a one-minute idea to help you generate more leads.
The topic of this newsletter is Figure It Out, Then Delete.
Problem
Here's the biggest mistake I see business owners make every single day: they try to delegate lead generation tasks before they've figured them out themselves. You're paying someone $20 per hour to solve a million-dollar problem that you haven't even cracked yet. This always leads to failure.
Whether it's paid ads, content creation, outreach campaigns, or building sales funnels. these are high-value tasks that require high-value people to figure out first. You can't expect your lowest-paid team members to solve your most important business challenges. That's not their job. It's yours.
People make money in accordance with their ability and skill. The reason you get paid more as the founder is because you're supposed to be the one figuring out the hard stuff. That's literally what you're being compensated for.
Story/Example
Just this week, I was working with a manufacturing company doing $60 million per year in Australia. They wanted to grow to $100 million in the next 12 months, with paid ads contributing most of that $40 million growth.
Their strategy? They hired a 21-year-old summer intern and expected her to figure out their entire paid advertising strategy.
I was genuinely shocked. This intern was making $20 per hour (or maybe nothing), and they expected her to create $40 million in value during a summer internship. When it didn't work, they were surprised.
I see this constantly: "Let me hire a closer." "Do you have a sales process?" "No."
Two weeks later: "My closer is horrible. He blew every call."
Of course he did. You gave him nothing to work with.
Implementation
Here's what you need to do right now:
First, write this down: "I must figure everything out, then delegate it. I can't expect anyone under C-suite level to figure it out. It's unfair and unrealistic."
Second, create a spreadsheet called "SOPs and Trainings" with these columns: Category, Task, Description, Who, When, Definition of Done, SOP, Training, Links, Notes.
Third, every Saturday, fill out this spreadsheet with tasks you've figured out, then hire people to execute them. This frees up your time to focus on figuring out more stuff.
Fourth, set the expectation that things will take 200 hours to figure out. Most people give up too soon.
Remember: if you can get three other executives who can actually think and figure stuff out, you have the potential to do something truly great. Four people doing the thinking, everyone else executing orders.
Hope you find this useful,
Matt
Work With Me
If you want my help, check out my program at https://leadgenerationacademy.ai and book a call to see if you qualify.